# Journey-Driven PRD Template

## 🎯 Vision Statement
*"We believe that [user type] should be able to [achieve outcome] without [current pain point]. When this happens, [positive impact]."*

## 🎭 Character Profiles
### Primary Protagonist: [User Persona Name]
- **Background Story**: [Brief user story and context]
- **Motivation**: [What drives this user]
- **Current Struggle**: [Specific pain points they face]
- **Desired Transformation**: [How they want to change]

### Supporting Characters
- **Antagonist**: [Main obstacle or competing solution]
- **Mentor**: [How your product guides the user]
- **Allies**: [Other users or systems that help]

## 📖 The Hero's Journey
### Act 1: The Ordinary World
- **Current State**: [What users do now]
- **Inciting Incident**: [What triggers the need for change]
- **Refusal of the Call**: [Why users resist change]

### Act 2: The Special World
- **Crossing the Threshold**: [How users discover your solution]
- **Tests & Allies**: [Key features and integrations]
- **Approach to the Inmost Cave**: [Core user experience]
- **The Ordeal**: [Critical decision points or challenges]
- **Reward**: [Value users receive]

### Act 3: Return with the Elixir
- **The Road Back**: [How users return to their workflow]
- **Resurrection**: [Transformation achieved]
- **Return with the Elixir**: [Ongoing value and sharing]

## 🎪 Key Scenes (Features)
### Scene 1: [Feature Name]
- **Setting**: [Where/when this happens]
- **Characters**: [Who's involved]
- **Action**: [What happens]
- **Dialogue**: [User interactions]
- **Outcome**: [Result for the user]

### Scene 2: [Feature Name]
- **Setting**: [Where/when this happens]
- **Characters**: [Who's involved]
- **Action**: [What happens]
- **Dialogue**: [User interactions]
- **Outcome**: [Result for the user]

## 🎬 Technical Production
### Props & Sets (Technical Requirements)
- **Core Infrastructure**: [Backend systems needed]
- **User Interface**: [Frontend components]
- **Data Management**: [Storage and processing]
- **Integration Points**: [APIs and third-party services]

### Special Effects (Advanced Features)
- **AI/ML Capabilities**: [Intelligent features]
- **Real-time Processing**: [Dynamic functionality]
- **Personalization**: [User-specific experiences]

## 📊 Success Metrics (Box Office Numbers)
### Leading Indicators
- **User Engagement**: [Daily/weekly active users]
- **Feature Adoption**: [Usage of key features]
- **Time to Value**: [How quickly users see benefits]

### Lagging Indicators
- **User Retention**: [Long-term engagement]
- **Business Impact**: [Revenue, efficiency gains]
- **User Satisfaction**: [NPS, reviews, testimonials]

## 🎭 User Journey Map
```
[User's Current State] 
    ↓ (Pain Point)
[Discovery of Solution]
    ↓ (Onboarding)
[First Value Realization]
    ↓ (Adoption)
[Regular Usage Pattern]
    ↓ (Advanced Features)
[Power User Status]
    ↓ (Advocacy)
[Referral & Sharing]
```

## 🎪 Go-to-Market Strategy
### Opening Night (Launch)
- **Target Audience**: [Initial user segment]
- **Marketing Channels**: [How to reach users]
- **Success Criteria**: [Launch metrics]

### Word of Mouth (Growth)
- **Viral Mechanisms**: [How users share]
- **Referral Programs**: [Incentives for sharing]
- **Community Building**: [User engagement]

## 🎬 Risk Assessment
### Plot Twists (Potential Issues)
- **Technical Risks**: [System failures, performance]
- **User Adoption Risks**: [Resistance to change]
- **Market Risks**: [Competition, market changes]

### Contingency Plans
- **Plan B Scenarios**: [Alternative approaches]
- **Rollback Strategies**: [How to recover]
- **User Communication**: [How to handle issues]

## 📝 Success Criteria
### Minimum Viable Product (MVP)
- [ ] Core user journey complete
- [ ] Basic functionality working
- [ ] Initial user feedback positive

### Full Release
- [ ] All key scenes implemented
- [ ] Performance targets met
- [ ] User satisfaction high
- [ ] Business metrics achieved

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*This template transforms product development into a storytelling experience, making it easier to understand user needs and create compelling solutions.*
