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Journey-Driven PRD Template

🎯 Vision Statement

"We believe that [user type] should be able to [achieve outcome] without [current pain point]. When this happens, [positive impact]."

🎭 Character Profiles

Primary Protagonist: [User Persona Name]

Background Story: [Brief user story and context]
Motivation: [What drives this user]
Current Struggle: [Specific pain points they face]
Desired Transformation: [How they want to change]

Supporting Characters

Antagonist: [Main obstacle or competing solution]
Mentor: [How your product guides the user]
Allies: [Other users or systems that help]

📖 The Hero's Journey

Act 1: The Ordinary World

Current State: [What users do now]
Inciting Incident: [What triggers the need for change]
Refusal of the Call: [Why users resist change]

Act 2: The Special World

Crossing the Threshold: [How users discover your solution]
Tests & Allies: [Key features and integrations]
Approach to the Inmost Cave: [Core user experience]
The Ordeal: [Critical decision points or challenges]
Reward: [Value users receive]

Act 3: Return with the Elixir

The Road Back: [How users return to their workflow]
Resurrection: [Transformation achieved]
Return with the Elixir: [Ongoing value and sharing]

🎪 Key Scenes (Features)

Scene 1: [Feature Name]

Setting: [Where/when this happens]
Characters: [Who's involved]
Action: [What happens]
Dialogue: [User interactions]
Outcome: [Result for the user]

Scene 2: [Feature Name]

Setting: [Where/when this happens]
Characters: [Who's involved]
Action: [What happens]
Dialogue: [User interactions]
Outcome: [Result for the user]

🎬 Technical Production

Props & Sets (Technical Requirements)

Core Infrastructure: [Backend systems needed]
User Interface: [Frontend components]
Data Management: [Storage and processing]
Integration Points: [APIs and third-party services]

Special Effects (Advanced Features)

AI/ML Capabilities: [Intelligent features]
Real-time Processing: [Dynamic functionality]
Personalization: [User-specific experiences]

📊 Success Metrics (Box Office Numbers)

Leading Indicators

User Engagement: [Daily/weekly active users]
Feature Adoption: [Usage of key features]
Time to Value: [How quickly users see benefits]

Lagging Indicators

User Retention: [Long-term engagement]
Business Impact: [Revenue, efficiency gains]
User Satisfaction: [NPS, reviews, testimonials]

🎭 User Journey Map

[User's Current State] 
    ↓ (Pain Point)
[Discovery of Solution]
    ↓ (Onboarding)
[First Value Realization]
    ↓ (Adoption)
[Regular Usage Pattern]
    ↓ (Advanced Features)
[Power User Status]
    ↓ (Advocacy)
[Referral & Sharing]

🎪 Go-to-Market Strategy

Opening Night (Launch)

Target Audience: [Initial user segment]
Marketing Channels: [How to reach users]
Success Criteria: [Launch metrics]

Word of Mouth (Growth)

Viral Mechanisms: [How users share]
Referral Programs: [Incentives for sharing]
Community Building: [User engagement]

🎬 Risk Assessment

Plot Twists (Potential Issues)

Technical Risks: [System failures, performance]
User Adoption Risks: [Resistance to change]
Market Risks: [Competition, market changes]

Contingency Plans

Plan B Scenarios: [Alternative approaches]
Rollback Strategies: [How to recover]
User Communication: [How to handle issues]

📝 Success Criteria

Minimum Viable Product (MVP)

Core user journey complete
Basic functionality working
Initial user feedback positive

Full Release

All key scenes implemented
Performance targets met
User satisfaction high
Business metrics achieved

This template transforms product development into a storytelling experience, making it easier to understand user needs and create compelling solutions.

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